Case Study: Champion Hot Tubs

Client Overview

Champion Hot Tub Parts is a leading UK dealer specialising in premium Jacuzzi® hot tubs and accessories, with showrooms in Staffordshire and Cheshire. They offer expert advice, professional installation, and a UK-wide reputation for trusted service.

Challenge

The client wanted to maximise Black Friday sales by leveraging exclusive dealer discounts. The goal was to rapidly increase high-intent traffic and conversions for a new Black Friday landing page through a combined organic SEO and Google Ads push, running until 30 November 2025.
Key challenges included:
  • Seasonal urgency: Limited time to generate awareness and leads before Black Friday ends.
  • Landing page gaps: Missing meta description, H1, and trust signals; repetitive headings; no product list.
  • Conversion optimisation: Needed strong CTAs, trust blocks, and clear USPs to boost lead form submissions.

SEO & PPC Strategy and Implementation

Technical & Content Audit

  • Landing page audit: Identified missing meta description, no H1, and repetitive headings.
  • CRO review: Noted lack of testimonials, star ratings, or clear value differentiators.
  • Mobile UX: Advised on earlier CTA placement and sticky mobile buttons.

SEO Enhancements

  • Metadata: Added optimised title tag and meta description targeting “Black Friday Hot Tub Deals 2025.”
  • Headings: Implemented unique H1 and improved H2s for clarity and keyword relevance.
  • Schema Markup: Recommended Product, Offer, and LocalBusiness schema for rich results.
  • Keyword Targeting: Focused on “Jacuzzi® J-335™ Hot Tub Black Friday Deal” and related terms.

CRO Improvements

  • Hero Section: Added strong headline, subheadline, and urgency-driven CTA (“Claim Your Black Friday Deal”).
  • Trust Blocks: Included finance partner logos, customer testimonials, and guarantee statements.
  • Product List: Suggested listing all discounted models to increase transparency and form fill rates.
  • FAQ Section: Added to address common objections and improve SEO.

Google Ads Campaign

  • Ad Copy: Matched landing page messaging to “Black Friday Hot Tub Deals” keyword groups.
  • Budget: Set at £8/day (vs. Google’s £61/day suggestion), expecting ~8 leads/week at £5.28/conversion.
  • Landing Page Alignment: Ensured offer and CTA were above the fold for a higher Quality Score.

Results

Early SEO Impact

  • Within 24 hours of launch, the Black Friday landing page ranked in the top 3 of Google’s organic search results for “black friday jacuzzi deal”
  • Appeared just below major national competitors, ahead of larger aggregator sites.
  • Meta title and description were displayed accurately, supporting both CTR and trust.

Google SERP Screenshot

We are ranking for the following terms as of (7th Nov 25)

  • hot tubs black friday
  • hot tub offer black friday
  • black friday jacuzzi deal
  • & more.

What’s Next

  • Full campaign results, including traffic, conversions, and revenue, will be updated after the Black Friday offer ends (30 November 2025).
  • Ongoing tracking will measure organic and paid performance, as well as conversion rate improvements from CRO changes.