SEO Jargon Translator

As part of our commitment to making SEO jargon-free, we have created this SEO Jargon Translator.

• Crawling → How Google explores your website (like a digital librarian cataloguing every page)
• Indexing → Getting your pages listed in Google’s database (like being added to a library’s catalogue)
• Meta Description → Your website’s preview text in search results (like a book’s back cover summary)
• Domain Authority → Your website’s trustworthiness score (like a business credit rating)
• Algorithm Updates → Google’s rulebook revisions

• Keywords → The search phrases your customers use to find you
• Long-tail Keywords → Specific, detailed search phrases (e.g., “SEO agency in Lichfield” vs just “SEO”)
• Content Optimisation → Making your website text work harder for search engines and readers
• Bounce Rate → The percentage of visitors who leave without exploring your site further

• Backlinks → Other websites linking to yours (like business recommendations, or a vote of confidence)
• Internal Links → Links between pages on your website (like signs helping visitors navigate)
• Anchor Text → The clickable words in a link (like labels on the signs)

• Conversion Rate → The percentage of visitors who take your desired action (like enquiring)
• Organic Traffic → Visitors who find you through unpaid search results
• SERP → Search Engine Results Page (the list of websites Google shows)

• Local Pack → The map and business listings shown in search results
• NAP Consistency → Having your business Name, Address, and Phone number identical everywhere online
• Google Business Profile → Your business listing that appears in Google Maps and search results
• Local SEO → Your digital “Open for Business” sign