Client Overview

Alloy Hub is based in Leek, Staffordshire. Their core service is selling OEM Alloy Wheels online. When we started working together, it was aimed at just the UK market. Since then, we have begun to target the international market. Along with global SEO, another service offering is Alloy Wheel Refurbishment. So, we have carried out local SEO to target local clients.

Challenge

When Alloy Hub partnered with us, its online presence was underperforming. Mainly due to the technical health, there was already a lot of content and products. However the site health issues were preventing the search engines to crawl and index the website effectively.

Key challenges included:

• Low Site Health: When we carried out the initial SEO Audit, it was apparent the site health score was very low.
• Poor Visibility for Key Terms: The website had minimal visibility for high-volume keywords crucial to their business.

SEO Strategy and Implementation

To tackle these challenges, our team devised a comprehensive SEO strategy that focused on the following key areas:

Technical SEO and Site Health Improvements

• We addressed critical technical SEO issues, including fixing duplicate title tags and resolving duplicate content across multiple pages. These fixes improved the site health score and ensured that Google could better index the correct pages​.

Keyword Optimisation and Content Strategy

• We carried out keyword research, to find keywords which would likely convert and have low competition. We did also need to target very popular broad terms.

Backlink Strategy

• Although acquiring high-quality backlinks is challenging, we began a targeted backlink acquisition strategy, focusing on industry-relevant sites to boost domain authority and improve overall search rankings.

Regular Performance Monitoring and Updates

• We consistently monitor the performance of our SEO efforts using tools like Google Analytics and SEMrush. Regular updates and tweaks were made based on the data, ensuring continuous improvement in rankings and traffic​.

We have been working with Alloy Hub now for around 4 years. Below are some examples of the results we have seen to date.

Total Users

• 2022: ~276,323 total users (monthly avg: ~23,027)
• 2023: ~276,310 total users (monthly avg: ~23,026) – Essentially flat compared to 2022
• 2024: ~336,760 total users (monthly avg: ~28,063) – ~22% increase vs. 2023
• 2025: Only January data so far (29,370 users), which is ~16% higher than January 2024.

Sales Revenue

We don’t want to disclose our clients sales values, so we have just provided percentages.

• 2023: 89% increase over 2022.
• 2024: 16% increase on 2023.
• 2025: We only have one months data, this is up 79% with the year on year comparison of January.

2025 Early signs 

January 2025 users (29,370) are up ~16% vs. January 2024 (25,280).
January 2025 revenue also significantly higher vs. January 2024 almost an 80% YoY jump for the month.

Below are the figures from 90 days of working with the client.

Traffic

Sales Revenue

We have also achieved 460 keywords in the top 3 positions on Google. In August 2023 there was only 140. This represents roughly a 228% increase.