Why Google Partner Status matters

It’s been a busy few months, but we wanted to end the year by sharing some news. I’ve recently received Google Partner Badge Status. This is excellent news for me. But why does Google Partner Status matter to you?

We want to help you make toast

We know that when we use the term SEO a lot of business owners switch off. That techno mumbo jumbo has something to do with websites and Google, right? We know that you probably don’t get as excited about search terms as we do – but we also are proud to be transparent. SEO isn’t magical, and it doesn’t have to be complicated. What it does need is a plan, time and an understanding of how search engines like Google work.

If we could drop in an imperfect metaphor here, it’s like plugging in your toaster. You know that when you push down the lever, electricity should flow from the plug socket into your toaster to make it heat up. If the power isn’t flowing, the chances are there’s a problem with your toaster. What you need is an electrician to find the problem and get you connected.

At ClickPower we want to help you make toast. We look through your website (the toaster – stay with us) and turn on the power until it start heating up. To do that, we need to understand how it all works.

Google Partner Status means knowledge

To achieve Google Partner Status, we had to prove that we understood how the search engine works. That means earning at least one qualification through the Google Skillshop. We also had to show that we can use Google Ads effectively, by meeting the spend requirement of at least US$10,000 within a 90-day period. And we had to meet the 70% optimisation score threshold.

What’s that last one? The Google optimisation score is an estimate of how well our Google Ads account is performing. It checks that we are running campaigns for our clients that make sense, and will drive forward your business objective.

Google Partner Status means you can trust me

To sum it up – Google Partner Status means that the world’s leading search engine, the one with over 90% of the worldwide market, trusts us to know what we are doing for my clients. How amazing is that?

In real terms, what do we have?

We have earned not just one, but three Google qualifications:

• Search certification
• Display certification
• Shopping certification

And we are one of just 1869 partners in the UK.

(And we have a badge we can display on our website. Cool, hey?!)

Let’s get back to the toast

So, we’re qualified to make sure your website has the power it needs to connect with the search engine. And with some tweaking, we can make sure it’s hot enough to stay up high in search engine results. When potential customers ask Google to find them something, your business website is the one they see.

How do we do that?

Firstly, we look at your current website. We offer a FREE SEO audit that looks at what your website has in place right now for organic SEO growth. That is – how you are performing now, and what you can do to perform better with unpaid algorithm-driven results. That includes your content – blog posts and articles – and social media activity to help customers find you naturally.

Then we look at your paid SEO activity – that’s where you pay Google to put you in the spotlight with Google Ad campaigns. And to help you make sure you’re spending your money effectively, we’ll look at your existing campaigns for FREE too.

If we’re offering all this for FREE, what’s in it for us? Well, once we know why your toaster isn’t working effectively – I mean, who likes warm bread – then we can work with you to create an effective plan to improve your SEO. We’ll get the (Click) Power running red-hot – and put your product or services in front of your target audience. You won’t just get toast – you’ll get a proven increase in your search engine results.

We’re very pleased to have Google Partner Status – but we’re more pleased about what it means for you, our customers. If you’d like to talk to us about your FREE audit, or just get straight on with planning your next Google Campaign, get in touch today.

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